Starting a Blog? (Some Key Features to Consider)
Are you going to start a blog?
If yes, this post will help you keep some key points in mind when starting a blog.
These days, every other person is thinking about starting a blog, people are taking interest in blogging immensely.
Remember starting a blog is way different than starting a successful blog.
People often take it so easy to start a blog, however it’s not that easy.
I don’t mean to demotivate or discourage you, all I want is that you know the key points that will take your blogging efforts to the next level.
Blogging seems like a very tough job; well, to be honest it is, but if you consider the main things from the very beginning, then your blogging strategy won’t prove to be a time-waster later.
There are many crucial things that are often overlooked by beginner bloggers.
In fact, the key factors that every newbie overlooks while starting a blog is one of the the main reasons for why your new blog doesn’t get traffic or attention.
Starting a blog includes many crucial decisions to make wisely, some of those many decisions are what our post is about.
So are you serious with blogging and want to avoid these mistakes?
Then let’s take a look at what you must consider when starting a blog.
Deciding on the Blogging Platform
You want to start a blog right, so where will you build your blog?
The very first thing you have to consider is what platform are you going to use as your CMS?
As there are a variety of blogging platforms to choose from, but this decision requires your full attention and time.
We have a comparison post (coming soon) on the most popular Blogging Platforms, like, WordPress, Wix, Shopify, Big Commerce, Blogger and so on, all compared in terms of price and pros and cons.
Hopefully it will help you decide which is best for you.
It seems so simple to select a platform and move on, however, for this decision you shouldn’t be in a rush.
There are a number of the key factors to consider before deciding on any of the blogging platforms.
Some crucial factors include the following:
You may be wondering what platform has got all the characteristics?
Well, guessed what?
WordPress has all the features built-in and it is by far the most preferred Blogging Platforms.
WordPress has many advantages for its users, it’s free, easy enough for beginners to get started with and powerful enough for experts to meet their custom needs.
Of course, WordPress is not the only option, as there are many other beside WordPress so just makes sure you decide on a platform in terms of their pros and cons.
Identifying your Target Audience
It sounds like an unimportant thing, but you know what, your entire blogging efforts could go to waste if you’re targeting the wrong audience.
Before you choose a niche recognize your audience first.
You must be clear about who you are writing for, unless you know your specific audience you won’t be able to cater to their requirements.
Ask yourself some questions like this.
Do you want to get teenager’s attention?
Is your blog going to be helpful for working women?
Is your blog going to be for students only?
Will you be writing for newbie bloggers?
These are some suggestions you can obviously expand and specify the questions in terms of your specific audience.
Once you’ve analyzed your audience, now focus on creating content based on their interests, try to cover their pain points in form of your blog posts, write particularly what relates to them and what they seriously care about.
Choosing the Right Niche
For those of you who don’t know what is meant by niche; niche is simply the main topic of your blog, the primary subject that you will discuss a lot on your blog regularly.
Writing about multiple topics on a single blog will confuse your audience at the same time will be harder for you to cover a particular subject appropriately.
Remember, if you try to chase two rabbits at once, you catch none.
So choosing the right niche in the first place is vitally important.
And most importantly, you want to write about what you are passionate and experienced in right?
So make sure whatever niche, you select is interesting for you and you have enough knowledge about that topic.
Because if you don’t know much about anything, how would you explain it to your readers?
Therefore, select a niche that you know a lot about and is interesting for you so that you keep gathering more knowledge about it in the long term.
Focusing on SEO
No matter how well you write in a specific niche and who your audience is, unless your website is optimized for Search Engine none of the above factors will make any difference.
Of course your primary goal for writing should be your readers.
However, you can’t ignore Search Engines at any cost, because this is where your audience will discover you and get to your blog through.
If you want your content to be searchable for your readers, you need to optimize it for Search Engines.
Search Engine Optimization includes tasks such as, Keyword Research, Building backlinks, Developing quality and long-form content that Google Admires and so on.
Speaking of SEO, Search Engine Optimization has two integral parts, On-Page SEO and Off-Page SEO.
By saying Focusing on SEO, I mean you take care of both aspects of SEO.
On-site SEO will help Search Engine understand what’s your content is about, so that it can be indexed and crawled by Google when users search for.
While Off-Page SEO is equally important, but you will be able to focus on it once you’re done with on-site also known as Off-page SEO optimization.
Developing a Beautiful Blog
How well your blog design is, matters the most to your readers.
The more appealing and neat layout of your blog the more readers are likely to stay on your blog.
Designing a blog used to be a skill that requires both great deal of time and coding knowledge.
Thanks to a wide range of Drag and Drop Builders because of which designing a blog got a matter of few hours now.
CMS like WordPress offers a huge range of pre-designed Themes and responsive Templates so you can just tweak the settings and get your blog up and running in no time.
Developing a website fast is not the goal the main thing is that your website looks beautiful to your readers.
After all, you are developing your blog mainly for your readers right?
So make sure your blog is well-designed, mobile friendly and fast so that readers can't find any reason to leave your blog or move elsewhere.
Capturing Leads on your Blog
Most of the beginners usually focus only on driving more visitors faster to their blog.
That’s the good thing to focus on.
But unless you first time visitor could be your regular visitor it’s of no use to run after that traffic.
Blogging is not just about getting new visitors to your blog, but it’s about converting those visitors to your subscribers.
If you are not capturing leads on your blog, you are compromising on a lot of potential growth that your blog can get.
What you should do is place a CTA at the end of each blog post, that will encourage readers to take action and get in touch with you if they need any help.
Configure a Newsletter form and entice readers to join your newsletter, tell what benefits they will get like “be the first to get notified about my up-and-coming post” share some useful stuff with those who are on your email list.
Offer them some value and they will be willing to subscribe, but keep in mind you have to give something meaningful otherwise unsubscribing is not an impossible thing for your subscribers.
Once you have a handful of subscribers on your list, it is crucial that you don’t lose them.
In order to keep them on your list, you need to add value to your blog by producing beneficial and engaging content.
So you learned what are the key points to keep in mind when you are starting a blog.
These tips will be helpful for you no matter you have already started blogging or going to start.
If you have been blogging and realized just now that you were overlooking these things, then you can rectify any of the mistakes by implementing them asap.
But, if you intend to start a blog, you can keep these essentials in mind so that you can start a successful blog from the beginning.
Over to You
Is your blog missing any of the key features listed above? What else do you think should be a priority when starting a blog?