How to write SEO-Friendly Content (The Ultimate Guide)
When it comes to content creation SEO matters the most.
Today your content not only should be unique, readable but also SEO-friendly.
Everyone knows that writing is itself a skill, and it requires time and effort and so do SEO.
SEO is the most important thing and without it producing even professional content is useless.
SEO is crucial why because, Search Engine needs your website to be SEO-optimized in order to understand what is your website about?
There are basically two types of SEO strategies, on-page SEO and off-page SEO both are very important and shouldn't be ignored.
Search engine optimization is the best way to get the highest rank possible in SERPs.
SEO helps your targeted audience find your website easily.
There is a common question that comes in mind, how do I write keyword-rich content that doesn't sound keyword stuffed to either readers and bots?
If you want an answer of the above Question, then keep reading on.
Here are the key points to produce both SEO-Friendly and user-friendly content.
Do Keyword Research Before Writing.
Before you create your post do plenty of research on a certain topic.
So start with keyword research first. Find out the topic you want to write about.
Doing enough research will actually help you building something new and unique.
You will figure out what has been written already and that will let you produce new ideas to cover in your article.
When you start researching make sure you follow the latest content published based on your topic.
And by following content I didn’t mean that you just rehash the already written info.
You need to read what other written and now it’s your turn to cover the things that are missed.
So be sure to write content based on the keyword research you have done, and use your primary keywords throughout your post.
But remember keyword stuffing seem irritating to users and will cause bad impact on your reputation.
Add keywords in post as naturally that users won’t even realize that you have used intentionally.
Create Unique and Interesting Content
If I ask why would you stick to a post longer? Then your answer might be that the post is engaging and the info is unique.
So the value and importance of unique content can’t be ignored in any way.
Unique and interesting content doesn’t mean that you have to write
something totally new or say something that has not been said yet.
What does unique content mean is that your piece of writing shouldn’t be an exact or somewhat a copy of your competitor’s (other websites on net or any online resource).
Google’s eye is quite sharp identifying duplicated content is not a big deal for Search Engine.
Another disadvantage of copying content is that Google will never rank your page in SERPs at all.
Therefore, your website won’t be visible in Search Engine and how would people find you then?
How can you ensure that your content is unique?
There is an amazing tool that lets you check the content’s uniqueness easily.
You just need to enter your text and it will display the score of uniqueness.
If your content found somewhat like a duplicated, then you can make some changes to achieve 100% uniqueness.
Also make your post interesting by adding visuals and infographics to keep reader’s engaged.
Use Targeted Keywords in Your URL
User your primary and targeted keyword in the URL of your posts.
Try to make your URLS as shorter as possible.
Also avoid using numbers or characters in your blogpost’s URLs.
Here is an example of how your post’s URL should be like.
This is how it looks like of our post: /how-to-write-SEO-friendly-content/ not
Point to remember, once you updated the URL it can’t be changed later. If it can be changed then your position on SERPs can also be changed.
Write SEO Titles, and Use Keywords Naturally Throughout the Post.
The second best place of adding main keywords is Titles/headlines after URLs.
An ideal placement of keywords in a title is towards beginning of your headline.
Your headline title should speak about what is your overall post about.
People get very annoyed if what they expect through the tile is not actually in the content.
Use SEO-friendly titles and make them seem as natural as possible,
Your website’s post should be keyword-rich and compelling at the same time.
Cover Your Topic Thoroughly
How important the content length is totally depending on the topic.
If your content can be covered thoroughly in a shorter length, then keep it short.
But if the topic requires wide coverage then don’t be afraid of the length.
Let your content’s topic take as much as needed.
Some topics need more coverage than others.
I have heard things like “a post should be under 500 words” or no one pays attention to longer content, let me say that these believes are totally false.
It’s true that Google doesn’t use any tool for word count as a ranking factor, but writing lengthy posts gives you an opportunity to answer your audience’s query in a more defined way.
It lets you use more and more targeted keywords that makes your post keyword-rich.
Focus on Internal Linking as much as Possible
I can’t emphasize internal linking value, because it is the key factor.
Internal linking can boost your SEO immensely.
Adding inbound or internal links to a relevant posts keep user engaged and stay longer on your website which reduces the bounce rate.
Internal linking is so essential; it can help users easily navigate your website with relevant posts.
In short, link building has many advantages as it increases your page authority, user experience and most importantly your ranking on SERPs.
Optimize Images Alt Tags
How valuable is it to optimize images on a website?
Well if you have heard that images worth thousand words then you are well-informed.
Images are very important in enhancing content and it increase reader’s interest so much more than a plain text.
Images are good for either readers and bots, as they make content easily recognizable to search engine and digestible to readers.
Here are some of the best practice to follow for a fool-proof image optimization.
Proof read to Ensure a Well-written Content
What did you use to do after the completion of your exam paper?
Well, most of you may say we would read it again to confirm it is error-free.
So the same school formula applies in content writing.
Particularly, for a SEO-Friendly content.
You should always proof read your first draft to detect mistakes and correct them.
People get mad if they find grammatical errors such as misspelled /non-meaningful words or any punctuation mistakes.
So it is actually quite beneficial to read your piece of article once again to confirm it is error-free prior to hitting publish button.
So make proofreading a part of your content strategy from now on.