5 Proven tactics to boost your website traffic
Are you publishing lots of content, but still your blog isn’t getting as much traffic?
However, writing content alone is not enough, there are many other essential aspects that you need to take into consideration if you want to boost your website traffic.
There are many things other than just keeping your blog updated with content.
One of the biggest concerns after starting a blog is how can you get tons of readers to your blog easily?
And this post is all about those proven tactics that works and can do wonders in terms of your website traffic.
While the opportunities are endless for driving traffic to your blog, but many bloggers, particularly beginners find it tough to increase traffic and engagement on their blog.
Since the total number of internet users is rising day by day targeting your specific audience is harder than ever.
Readers of any niche blogging are now much pickier and have higher expectations from the website owners.
Having said that, fortunately, there are several sure fire ways to get noticed, Search Engine prioritizes websites that are providing useful and informative pieces of content.
So you have to be very clear about your audience, you have to determine who is your audience and where they tend to be so that you can get them to your blog.
But in order to get an audience to your blog you need to implement essential strategies.
So without further ado, let’s dive into the whole process step by step.
Determine your audience
First and foremost, you need to decide and then figure out who is going to be your real audience?
You must figure out what audience you are going to target, unless you understand what visitors you want to reach, none of the tactics is going to work for you at all.
It doesn’t’ matter how many visitors land to your website unless they are genuinely interested in what you are offering.
So the first thing you have to make sure is that you observe carefully.
What products or services you’re offering?
Who can benefit from your services?
Is your product worth buying?
What customers will really be interested in using your product?
These are some of the questions that will help you analyze your audience in the first place.
This is vital to get in front of the right audience, or customers, because many startup companies don’t realize who they actually want to reach and therefore it seems so hard to get traffic to their blog.
If your blog is already receiving enough customers or readers, it's doing well.
And all you need to do in that case is just understand the type and group of people visit your website and pay attention to getting more visitors or customers like that.
In order to get more and more people, read your content or gain your potential customers focus on finding out the places your audience is engaging and figure out the ways to get in front of them.
Choose the Right Keywords to target
If you have been blogging for some time you must have understood the importance of keywords in terms of content creation.
Keywords are not simple words, but specific terms they are basically what the whole ranking and traffic to your website is dependent on.
But the fundamental question is “How do you choose the right keywords?”
Well, if you have dedicated some time to figure out your audience properly, which we have just talked about earlier, then it shouldn’t be that hard to perform the keyword research.
Don’t try to target much competitive keywords at first, instead consider less competitive keywords despite the keyword have lower monthly searches, you can target more such keywords in your most of the content and still get higher traffic.
Although keyword research is daunting and time-consuming, but there’s no other substitute for that, and you have to do it at all costs.
If you don’t select the right keywords you are merely wasting your time in producing long form content.
No matter how valuable and informative your content is, you can’t reach to your audience unless you target the right keywords first.
On the other hand, if you focus on choosing the right keywords you will be seeing a significant rise in both your traffic and ranking.
Write Quality and Practical Content
Getting a higher ranking without delivering quality and practical content is next to impossible.
In fact, today writing content alone is not enough because Google completely overlook sites with non-relevant and keywords stuffed content instead gives importance to sites that provide content which actually helps in people getting their answers and resolving their issues genuinely.
If you want to get more traffic don't just write reader-friendly content but write SEO-friendly content.
If you succeed in writing content that appeals to both readers and bots getting organic traffic will be much easier.
So what is basically mean by quality and practical content that you create content that add value to your readers and engage them in a way that is naturally irresistible.
As Google algorithm has evolved much than ever and it’s constantly improving every single day,
The way it looks at quality content is now based on many factors, so now your content has to be more relevant, more informative and more engaging than your competitors.
As we mentioned before that keywords are the most important aspects of SEO, so if you incorporate right and relevant keywords within your quality content you are highly likely to get streams of steady traffic.
But once you have performed keyword research, it’s time to create a post based on those keywords.
Make sure to add them as naturally as you can or you will be penalized by Google for writing keyword stuffed content that seems awkward to both bots and readers.
If you take enough time to come up with relevant terms and topics, incorporating them in the article won’t be that hard.
As mentioned earlier, Google looks at the content now more efficiently and highlight those who are providing high quality and relevant content.
The only way you can get your content shared across social media, forums and other blogs when you write content that actually appeals to your readers.
Acquiring those high-authority and top-notch backlinks is also only possible when you have substantial readership and authority.
If you don't find much ideas to write content or not sure what readers want to read then refer to this post it may help you in some way.
Focus on On-site SEO
Doing keyword research and creating quality content is vitally important, however, it’s of no use if Google’s bot can’t figure out what’s your content is about and as a result, will be unable to index it.
Google gives priority to sites with easy-to-navigate and neat layout rather than sites that are cluttered with unnecessary elements and non-relevant information.
Google’ crawlers and bots take this factor into their consideration rather seriously while presenting readers with relevant search query.
And this is where On-site SEO comes into action.
So what aspects of On-Site SEO you should be focusing more?
First of all, the SEO itself has two different factors, one is On-Site and other is Off-Site.
The On-Site SEO has something to do with your website’s layout, images, readability, internal linking and so on.
While Off-Site is related mainly to outside stuff such as, building backlinks, content promotion, blogger reach-out and a lot more.
You remember we talked about how important it is to produce quality content and here in terms of On-Site SEO it is all about your website’s content and performance, so the quality content is also one of the essential On-Site SEO factors.
Here are some of the most important things you need to take into account to ensure best On-Site SEO practices.
- Always include meta title and description.
- Add ALT attributes for image optimization so that Google can understand how your image is relevant to your content.
- Upload an XML sitemap.
- Don’t forget to include your main keyword in your article’s title and URL of the post.
- Last but not least, your site must load way too fast, as people are too impatient to wait a second longer than half.
Make sure your site is Mobile-friendly
As the internet users are increasingly browsing the web from their mobile. Most of the users today use mobile more than their PC or laptops.
Responsiveness is the key to ranking, and it’s basically one of the critical factors of SEO.
The number of mobile users is higher and will only be getting even higher, so you need to cater to your mobile users at the same time.
But how can you ensure mobile-friendly layout?
First of all, you have to make sure that your site design is responsive enough to adapt to any screen size of all handheld devices, the font size, images and overall layout should be able to appear as good on any screen size as on desktop.
Fortunately, those who are using WordPress as their CMS, will be able to find Mobile-friendly themes that look perfect even on mobile devices.
If your website meets all the requirement of Mobile Users, then your chances of ranking in SERPs are even higher.
Increasing website traffic is all has to do with finding your right audience, choosing relevant topics, creating high-quality content, optimizing On-Site SEO and making your site Mobile Responsive.
However, there are many other things besides all that mentioned above, but these are the key points that have to be done before anything else.
What ways are you using to boost your website's traffic? Was there anything that I forgot to mention in this post? Let us know in the comments below.